The Samba Capital

With Founders

Global go-to-market from seed

· 1 min read · Avelino · International expansion

The roadmap we use to validate new markets in under 90 days with lean teams.

Expanding early can be scary, but ignoring global signals in tech solutions suppresses future valuation. Our global go-to-market framework starts with data:

  1. Latent demand mapping. We combine search volume, average ticket size, and competitive maturity. Hiring data helps us understand where budget exists and which teams are building internal capabilities.
  2. Beachhead design. We pick a specific vertical and persona to test the value proposition. No copy-paste from the domestic offer. Pricing, messaging, and support all get tailored.
  3. Embedded operators. We connect founders with leaders from our collective in the target regions. They validate the narrative, introduce potential customers, and help land the first anchor contract.

Following this playbook lets us establish international presence while keeping burn healthy. Portfolio companies that applied it raised Series A rounds with stronger multiples and a clear expansion pipeline.